Jewelry isn’t just about the sparkle—it’s about the story. Whether it’s a statement necklace for a gala or a delicate gold chain you wear every day, the right piece elevates your look and your confidence. But with so many jewelry brands out there, it can be tricky to navigate which ones are truly worth the splurge—and which give you sparkle without breaking the bank.
We’ve ranked 15 popular jewelry brands, from the high-end icons to the affordable favorites, taking into account quality, design, brand legacy, and value for money. Whether you’re a diamond devotee or a gold minimalist, there’s something here for every kind of jewelry lover.
1. Cartier
Let’s start at the top. Founded in 1847, Cartier is the epitome of timeless luxury. Known for its Love bracelets, Panthère designs, and iconic Tank watches, Cartier is beloved by royalty and red carpet regulars alike. Their craftsmanship is unmatched, and every piece tells a story of elegance. If you’re looking to invest in jewelry that holds its value and prestige, Cartier is the gold standard—literally.
Price Range: $$$$
2. Tiffany & Co.
Synonymous with romance and class, Tiffany & Co. has been delivering sparkling sensations since 1837. That robin’s egg blue box is instantly recognizable—and highly coveted. While they’re best known for engagement rings and the timeless Return to Tiffany collection, their silver and gold pieces also make excellent everyday wear. Think of Tiffany as luxury with a sprinkle of nostalgia.
Price Range: $$$$
3. Van Cleef & Arpels
If you’re drawn to whimsical, nature-inspired designs, Van Cleef & Arpels is your dream. The Alhambra collection, featuring clover-shaped motifs, is a favorite among celebrities and collectors. With impeccable attention to detail and artistic flair, VCA is all about turning fine jewelry into wearable art.
Price Range: $$$$
4. Bvlgari
Bold, architectural, and unapologetically glamorous—Bvlgari brings Italian drama to fine jewelry. Known for its Serpenti collection and colorful gemstones, Bvlgari isn’t for the shy. These are statement pieces for those who want to stand out. Their heritage, dating back to 1884, ensures you’re not just buying jewelry, you’re buying a piece of fashion history.
Price Range: $$$$
5. Harry Winston
Nicknamed the “King of Diamonds,” Harry Winston’s creations are nothing short of dazzling. The brand is a favorite on the red carpet, and for good reason—each piece is meticulously designed to showcase the natural beauty of its gemstones. If diamonds are your best friend, Harry Winston is your soulmate.
Price Range: $$$$
6. David Yurman
Blending classic forms with a modern twist, David Yurman is famous for its signature cable bracelets and mixed metal designs. It’s a go-to brand for those who want luxury with a contemporary edge. While still high-end, Yurman is more accessible than some of the ultra-luxe brands, making it a smart pick for first-time fine jewelry buyers.
Price Range: $$$
7. Mikimoto
Pearl lovers, rejoice. Mikimoto, the original purveyor of cultured pearls, brings Japanese precision and elegance to every strand. From simple studs to elaborate necklaces, Mikimoto pieces exude grace. If you’re looking to elevate your office or evening wear with classic sophistication, this is your brand.
Price Range: $$$
8. Chopard
Swiss luxury meets ethical elegance. Chopard is known for its commitment to responsibly sourced materials, without compromising on glamour. Their Happy Diamonds collection adds a playful spin to fine jewelry, making Chopard a favorite for both collectors and conscience-driven shoppers.
Price Range: $$$$
9. Pandora
Now shifting to the more accessible side of sparkle—Pandora is beloved for its charm bracelets and personalized pieces. It’s affordable, customizable, and constantly updating collections to match current trends. Perfect for gift-giving or commemorating special moments, Pandora balances sentiment with style.
Price Range: $$
10. Swarovski
Swarovski is all about affordable brilliance. Their crystals mimic the look of diamonds at a fraction of the price, making them perfect for glam on a budget. From cocktail rings to chandelier earrings, Swarovski offers high-impact shine without the guilt. Plus, their frequent collaborations with designers and celebrities keep the collections fresh.
Price Range: $$
11. Kendra Scott
Colorful, fun, and fashion-forward—Kendra Scott jewelry is a staple in many wardrobes. With semi-precious stones and unique shapes, her pieces are designed to stand out. The brand also focuses on accessibility and philanthropy, making it a feel-good choice for fashionistas.
Price Range: $$
12. Mejuri
Mejuri has carved out a niche as the go-to brand for modern, minimal fine jewelry. Think delicate stacking rings, gold hoops, and everyday necklaces—all in solid gold or vermeil. Their direct-to-consumer model keeps prices lower, while still offering high-quality materials. It’s perfect for the understated chic crowd.
Price Range: $$
13. Gorjana
Based in California, Gorjana channels coastal cool with lightweight, layer-friendly pieces. Their designs are simple yet stylish, often featuring gold plating over brass. While not heirloom quality, they’re trendy, affordable, and ideal for casual, everyday wear.
Price Range: $
14. BaubleBar
BaubleBar is the ultimate brand for playful, trend-driven jewelry. Whether it’s statement earrings for a girls’ night out or personalized necklaces for a thoughtful gift, BaubleBar serves up bold designs at budget-friendly prices. They also have a fan-favorite kids’ line and frequent celeb collabs.
Price Range: $
15. Claire’s
Ah, the gateway jewelry brand for many. Claire’s is all about fun, youth, and accessibility. While it’s not known for quality or longevity, it’s a rite of passage for tweens and teens. With endless styles and ultra-low prices, Claire’s makes trying new trends risk-free.
Price Range: $
Final Thoughts
Whether you’re dreaming of a Cartier diamond or looking for a cute pair of hoops under $30, the jewelry world has something for everyone. Luxury brands like Van Cleef and Bvlgari offer iconic designs with investment value, while brands like Mejuri and Pandora bring quality and style to everyday wear. Even budget-friendly favorites like Gorjana and Claire’s have their charm—literally.
At the end of the day, jewelry is about how it makes you feel. Whether it’s a gift from someone special, a reward for yourself, or a statement of your style, the right piece can brighten your look—and your mood. So go ahead, sparkle a little.
FAQs
1. What is the difference between fine jewelry and fashion jewelry?
Fine jewelry is made with precious metals like gold, platinum, and sterling silver, often featuring genuine gemstones or diamonds. It’s designed to last a lifetime and usually comes with a higher price tag. Fashion jewelry, also known as costume jewelry, is made with less expensive materials like brass, alloy, or plated metals, and may include synthetic stones. While it’s more affordable and trend-driven, it typically doesn’t have the same longevity or investment value.
2. Is it worth investing in luxury jewelry brands like Cartier or Tiffany & Co.?
Yes—if you’re looking for pieces that hold or even increase in value over time. Brands like Cartier and Tiffany have strong resale markets and are often considered wearable investments. They also come with a legacy of craftsmanship, prestige, and timeless style. However, for everyday wear or budget-friendly gifting, there are many quality mid-range brands that offer great value without the hefty price tag.
3. Which jewelry brands are best for everyday wear on a budget?
If you’re looking for stylish and durable pieces for daily wear without spending a fortune, consider brands like Mejuri, Gorjana, and Kendra Scott. They offer modern, minimal designs made with quality materials like gold vermeil or semi-precious stones. For ultra-budget options, Swarovski, Pandora, and even BaubleBar provide trendy styles that won’t break the bank.